Aktashif | اكتشف

We exist to unlock human potential and empower individuals to change their lives.

The world is going digital, yet less than 2% of online content exists in Arabic. Arabic speakers are moving online at unprecedented rates, but they remain excluded from the world's conversations and are unable to contribute according to their full potential.

Our vision is to create a library of relevant, engaging content which enables Arab thought leaders to emerge, participate in global conversations and contribute their full potential to society.

We believe in

Equality of Access & Opportunity

  Literacy in the Arabic-speaking world is high, yet low educations standards, a fragmented publishing sector and low levels of investment in arts and culture leave individuals unable to tap into the world's ideas.    We can break barriers and level the playing field by making cutting-edge thought and information available and easily accessible.   

Literacy in the Arabic-speaking world is high, yet low educations standards, a fragmented publishing sector and low levels of investment in arts and culture leave individuals unable to tap into the world's ideas.

We can break barriers and level the playing field by making cutting-edge thought and information available and easily accessible.  

Empowering Communities & Individuals

  We can equip individuals with the knowledge, skills and cultural understanding necessary to improve their lives and make change in their communities.

We can equip individuals with the knowledge, skills and cultural understanding necessary to improve their lives and make change in their communities.

Innovating to Influence User Behaviour

  We carefully curate our content and use innovative gamification technologies to reach and captivate the region's vast audiences on their preferred medium (mobile).

We carefully curate our content and use innovative gamification technologies to reach and captivate the region's vast audiences on their preferred medium (mobile).

Our content covers six themes

  Societies

Societies

  Health & the Mind

Health & the Mind

  Fiction

Fiction

  Great Ideas & Great People

Great Ideas & Great People

  Earth & Sky

Earth & Sky

  Business, Technology & Economics

Business, Technology & Economics